What is Route Rally?
Route Rally takes the distance you already cover and lays it along a real long-distance route. Pick Land's End to John O'Groats, the Camino de Santiago, Route 66 or one of the national trails, connect Strava, and every ride, run and walk moves your marker further down the line. The catalogue runs to more than 30 routes and over 38,000 km, from the South Downs Way to a Pan-American route of 14,475 miles. It's made by Asey Labs Limited, a company registered in Scotland, and runs in a browser, on iPhone and on Android.
Every rally is one of two kinds. A Conquest is the one that counts: finish it and you get a finish time, a place on that route's Conquest board and a stamp in your passport. A Casual rally is for riding a route with friends and family, and you can run as many as you like, alongside a Conquest if you want.
Key Features
Conquests and finish times
A Conquest's finish time is the number of days from its first day to the day you finish, both counted, and the quickest finishers top the route's board. In October 2026 the finish time replaced the old pace medal, and a Conquest can now count any mix of activity types (walking and hiking, say). Assisted activities such as e-bike rides never count. Two of your Conquests that share an activity type can't run on the same day, but you can queue the next one to start when the current one ends.
A Conquest can't be backdated. Only distance you cover after it starts counts, so nobody fills in a stamp with last year's rides. Casual rallies can be backdated freely.
A passport that fills up
Cross a border on a Conquest and that country is stamped on the spot; finish the route and you get a route stamp with your time on it. Stamps stay for good on any plan, including if a subscription lapses. Routes are also lined with postcards of real places along the way, which you collect on a Conquest as your distance carries you past them, and a few stay hidden until you get there.
Rallies with friends
Everyone in a rally sits on one leaderboard, with a ghost pacer to race and daily targets that adjust: fall behind and the target goes up, get ahead and it eases off. Charts plot your distance against the target, the ghost and everyone else. There are community rallies too, some open to everyone and some for subscribers only, now laid out on a calendar, with a badge for every finisher and podium badges for the top three.
Your own routes
Pro lets you upload a GPX file (the app store listings add KML) and rally on any route with a start and a finish. Custom routes get leaderboards and targets but no route boards.
Around the world
Separate from the routes, Standard and Pro keep a lifetime running total of everything you've synced, measured against four milestones that end at the full 40,075 km circumference of the Earth.
What it reads from Strava
Read only. Route Rally imports a summary of each activity: name, type, start time, distance, moving and elapsed time, speed, elevation gain and a simplified route map, usually within a few minutes of it reaching Strava. Its Strava sign-in asks to read your activities, including ones set to Only You, and asks for nothing that would upload or edit. Strava's free tier is enough. Garmin, Wahoo and Fitbit activities count once they've reached Strava, and on iPhone you can connect Apple Health instead, so a Strava account isn't required there.
Other people in a rally see only your daily distance totals, your position and your progress along the route, not activity names, times, maps, heart rate or pace. Community rallies are the exception to staying private: their leaderboards, with your display name and distance, are public.
Who It's For
- Friends and families who live apart and want one shared finish line to chase
- Walkers and runners who want a long goal they can chip away at, like the Camino or the West Highland Way
- Collectors, who'll take on route after route to fill in the world map
- Anyone who likes a deadline, since the daily target tells you what today needs
What it doesn't do
It isn't a training tool. There's no pace analysis, fitness curve or plan here; distance is what moves you. The free plan is limited to five Starter routes (you can still join a friend's rally on any route), and only Standard and Pro open the rest of the catalogue. Route Rally's Strava help page warns that a connection can fail with a user-limit error, which it puts down to Strava's limit on how many people an app can connect; it says it's working on getting more access and suggests trying again in a few days.
Do my old activities count towards a route?
Not for a Conquest. It starts today or later (with a day of leeway for time zones), and only distance covered after it starts counts towards finishing. A Casual rally can be backdated, but it never stamps your passport.
What happens to my stamps if I cancel?
They stay. Route Rally says passport stamps and finished rallies are kept on any plan. What changes is which routes you can ride: rallies that need a paid plan pause, and a Conquest that needs one switches to Casual, coming back by itself if you subscribe again before the rally ends. The Awards, Records and Streaks tabs lock until you subscribe again; nothing is deleted.
Does the Pro trial charge my card when it ends?
Not on the web, where the 14-day trial doesn't ask for a card and you drop back to Free when it ends. In the iPhone and Android apps, subscriptions go through the App Store and Google Play instead, and Route Rally's terms say a Google Play trial is charged when it ends unless you cancel before then.
How do I get my data deleted?
Deleting your account in the app or on the website revokes Route Rally's Strava access straight away, and the privacy policy says personal data is erased within 30 days. If you only disconnect Strava, the activities already synced stay; email support to have them removed.
